I once had a thought (yes it does happen). I don’t know if I read the concept somewhere or if I actually thought it up originally.
It seems we have had a total swapping of signals since the Victorian Era. In the Victorian Era both men and women wanted to be pale. If you were tanned, that meant you spent all your time outside. In this era outside meant hard work in the fields and whatnot.
Nowadays, if you are pale it means that you are hard at work inside an office, factory, etc. If you are tanned, it means you are sitting around outside doing nothing at the beach, pool, etc.
I don’t want to take away from our farmers, construction workers, and produce pickers. These are important jobs. They still get tan from hard work outside. I was talking about the rich folk, who do nothing all day (*cough*P. Hilton*cough*).